PRADA

A Prada show is a unique collection of contradictory elements that instantly reveal reflection and emotion. A Prada perfume acts according to the same singular method. Take a delicate element, idea, technique, or ingredient, then flip it around, twist it, break it up, mix it up with the unexpected. Then rebuild it as it was while retaining its new combinations. And suddenly, you witness a mysterious phenomenon, an astonishing alchemy: banality has become singular, surreal. Prada Perfumes are sensory hybrids obtained at the end of what might be called olfactory investigations aimed at capturing the very essence of contemporary beauty, fashion and luxury.