YARDLEY

In fact, the beginnings of the great Yardley House took place in 1620 during the reign of King Charles I of Great Britain. A young man by the name of Yardley pays the monarch a considerable sum to obtain a franchise of supply of all the soaps of the city of London. All the information relating to this company disappeared in the great fire of 1666 with the exception of one essential detail: the use of English lavender to perfume its soaps. More than three centuries later, it is still English lavender that contributes to the success of the house.

The four essential principles of the House are: a very strong English personality and style, an old tradition and recognized know-how, a high quality of products, compositions based on natural essences.