JEAN PATOU
At the beginning of the last century Jean Patou creates his fashion house and immediately develops his activity in the USA. When the crisis of 1929 occurs, he decides to offer his customers, who are poor, a fragrance of hope: "Joy".
Qualified as "the world's most expensive perfume" for its cost price, followed by other famous creations including 1000 and Sublime all inspired by high perfumery using, even today, natural products including roses and jasmine. Grasse from the fields of the house Patou.
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Temporarily sold outVictim of his own success...
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