GUCCI FLORA GORGEOUS GARDENIA Eau de Parfum Spray

Escape to a fantasy world of joy with Gucci Flora. A floral signature for all women who are free-spirited and full of positive energy.
The fragrance is based on the Gardenia flower, which has been admired for its splendour since the dawn of time and is said to have been used in elixirs and magic potions. Inspired by this legend and the idea of its mystical power, the beautiful white Gardenia note is combined with a solar absolute of jasmine grandiflorum.
This delicious potion of joy opens with a sparkling accord of pear blossom and develops into a delicate trail of brown sugar.
It is contained in a new stretched bottle made of pink lacquered glass and topped with a shiny gold cap, making it a precious object. The Flora motif, characteristic of the House, is reimagined in a design inspired by the vision of Alessandro Michele. An essential element of the Gucci identity, the motif is a painting of colourful flowers by artist Vittorio Accornero, created for Gucci in 1966.
Directed and filmed by artist Petra Collins, and headlined by artist, actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a candy-pink world, inspired by Japanese anime and filled with pop culture references, where abundance is the order of the day.
"In the Flora Gorgeous Gardenia campaign, the challenge was to signify a flowery world in an unexpected way. Miley Cyrus is the inspiration, an artist with both a rock'n'roll and an electric spirit... After all, why shouldn't the rock'n'roll attitude be compatible with Flora's flowery world?" - Alessandro Michele.