Lancôme IDOLE NOW Eau de Parfum Spray

Discover the new Idôle Now floral Eau de Parfum, inspired by nature and revealed by science. Resolutely in tune with the times, yet undeniably revolutionary, it celebrates the new vision of success and the powerful impetus of women inventing tomorrow's world. You too can join the Idôles.

THE SCENT
Idôle Now, the first fragrance born of green science, is a pioneer in the design of more sustainable, resource-friendly perfumes. At the heart of this fragrance: the upcycled Rose, whose distillation water, usually wasted, is used in the very design of the perfume.
Malaysian Orchid, whose scent is captured in nature thanks to "Head Space" technology, allows its most subtle facets to shine through the composition while being preserved.
Madagascar Vanilla, for its part, is enriched through biotechnology with a synthetic molecule derived from brown rice: vanillin.
These ingredients, sourced from sustainable and fair trade sources, make up the formula of this resolutely bold, committed and vegan Eau de Parfum.

The new floral Eau de Parfum Idôle Now embraces the horizon with its enveloping, luminous and addictive trail.
Rose, Idôle's iconic ingredient, is sublimated here with rosewater distilled from it to create a radiant freshness, in a luminous, sparkling accord.

THE BOTTLE
The Idôle bottle is much more than a perfume bottle. A true feat of technology and eco-design, it is also the world's thinnest bottle. Here, it is decorated with a lacquered orange hue to evoke the setting sun. The iconic bottle is constantly evolving: it now incorporates 15% recycled glass, and its metal brackets have been removed to improve its environmental profile and recyclability. A rallying sign to be brandished like a totem... and to share with others.