Lacoste
Created in 1933 by tennis champion René Lacoste, the crocodile has become one of the most famous logos of fashion and a signature of French elegance.
Originally, René Lacoste wanted a line of clothing in which he would feel good to play, while remaining sober and elegant in the image of the gentleman-tennis player.
From fashion to perfumes, the LACOSTE house has remained faithful to this vision, that of a natural elegance and a free attitude to live life as a magnificent sport.
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